Why 90% of Startups Fail at Software — And How to Build It Right the First Time
· 7 min read
You have a brilliant idea. You hire developers. Six months and $50,000 later, you have a product nobody wants.
This is not a hypothetical scenario — it is the reality for 9 out of 10 startups. And the root cause is almost never the technology. It is the approach.
After building software products for startups across multiple industries, we have identified the exact patterns that separate the 10% that succeed from the 90% that burn through their runway building the wrong thing.